Game Expert Brand
' JOYTRON '
Today, video games have further established itself from fun and entertainment
to an indispensable part of our lives and culture. Led by staggering
growth in market, size of the gaming industry is akin to that of
the film or the music industry. Put differently, digital media contents
created for video games are at a position where it could significantly
affect a country's economy. Now, it is time to look beyond people
playing video games and recognize gaming as what it truly is today:
a cultural phenomenon. Accordingly, it is vital for people who are
engaged in the gaming industry to approach video games or our cultural
phenomenon that is, with strategic planning to facilitate sustainable
development that will positively affect the gaming community.
Joytron builds skills in basic and applied research by employing
research scientists and engineers with over 15 years of experience
and by establishing a work environment that fosters creativity.
Ever since Joytron was launched in 2003, it has produced numerous
hit items in S. Korea, such as the groundbreaking Joytron System
Skin Case.
Joytron embraces the philosophy that mistakes, defects, and poor-quality
products are not acceptable and are to be eliminated -an organization
wide commitment of both companies. Our quality improvement practitioners
focus on our customers as the starting point, and identified what
customers want from the good or service that the existing companies
provide, what the existing companies actually provide to customers,
and the gap between what customers want and what they get, which
we called the quality gap. Then, we collected what attributes are
most important to customers and formulated a plan for closing the
quality gap. Ultimately, we designed our products and associated
services so that those attributes are embodied in the product. As
a result, our products are differentiated by attributes such as:
form, features, performance, durability, and styling of product,
which collectively define its excellence; the pictures speak for
themselves.
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